A Facebook Page serves as a public profile for businesses, brands, organizations, and public figures. It is designed to broadcast information and engage with a broad audience. Conversely, a Facebook Group functions as a community hub centered around a shared interest, cause, or affiliation. Its primary purpose is to foster interaction and discussion among its members. As an example, a local bakery would likely operate a Page to announce new products and hours, while a group of gardening enthusiasts in the same town might form a Group to share tips and advice.
Understanding the nuances between these two entity types on Facebook is important for effective communication and marketing. A Page provides a platform for one-way broadcasting and building brand awareness, while a Group facilitates community building and peer-to-peer exchange. Historically, Pages have been central to businesses establishing an online presence on Facebook, while Groups have emerged as a key feature for fostering niche communities and driving engagement. Businesses can benefit by using Pages to reach large audiences and Groups to build loyal communities.
