Facebook’s system for ordering comments prioritizes entries deemed most pertinent to the user. This means comments are not necessarily displayed chronologically but rather based on a calculated assessment of their value to the individual viewer. Factors considered in this determination include the commenter’s relationship with the user, the number of reactions a comment has received, and the presence of keywords or phrases that might be of specific interest.
This approach aims to enhance the user experience by surfacing comments that are more likely to be engaging, informative, or aligned with the user’s established preferences. Prior to this prioritization, chronological ordering often resulted in a flood of comments, making it difficult to identify meaningful contributions. The algorithmic sorting seeks to mitigate this issue, leading to more focused and valuable discussions. Historically, the shift towards relevance-based ranking reflects a broader trend across social media platforms aiming to combat misinformation and promote higher-quality content.