The act of stopping advertisements that are awaiting approval on the Facebook platform is a process where marketers halt the ad campaign or individual ads before they have been formally reviewed and cleared to run. For instance, if an advertiser identifies an error in an ad creative or targeting settings after submission but before approval, they might choose to take this preemptive action.
This measure offers advantages such as preventing unintended spend on ads that contain errors or are not performing as anticipated, even before they officially launch. Historically, advertisers have utilized this procedure to maintain control over their advertising budget and ensure only fully vetted and optimized campaigns are active, thus maximizing return on investment and safeguarding brand reputation.
