The phrase refers to the process of deleting Instagram Direct message conversations. It encompasses the steps required to remove either individual messages within a conversation or the entire conversation thread itself from a user’s view. This can be achieved on mobile devices or through a web browser interface.
The ability to remove these exchanges provides users with control over their digital footprint within the platform. It allows for the management of privacy, the clearing of potentially sensitive information, and the organization of the user’s inbox. Historically, access to such deletion capabilities reflects an increasing emphasis on user agency and data management within social media applications.