The phrase translates directly to “how to hide likes on Facebook.” It refers to the process of making the number of reactions (likes, loves, etc.) received on one’s own posts, or the posts of others, invisible to specific individuals or to the general public. This involves adjusting privacy settings within the Facebook platform to control the visibility of these reaction counts.
Controlling the visibility of like counts can offer several advantages. Individuals may choose to hide like counts on their own posts to reduce social pressure and anxiety associated with the perceived success of their content. Similarly, hiding like counts on others’ posts can minimize social comparison and improve mental well-being. Historically, the option to hide like counts emerged as a response to growing concerns about the impact of social media metrics on users’ self-esteem and online behavior.