An automated program designed to generate artificial endorsements on Facebook comments. This type of software simulates user activity to increase the number of “likes” on specific comments. For example, a business might employ this technology to make comments supporting its products appear more popular and trustworthy.
The use of these programs can influence perceived credibility and visibility within the Facebook ecosystem. Historically, these tools emerged as a means to manipulate online popularity metrics. Benefits are often perceived in terms of boosting social proof and potentially increasing organic reach due to algorithmic biases that favor posts with high engagement. However, ethical considerations and the risk of detection by Facebook’s anti-spam measures are significant factors.