The merging of duplicate or redundant Facebook presences, a process often undertaken by businesses consolidating their online branding or addressing unintended page duplication, requires administrative access to both pages involved. This action permanently transfers likes and check-ins from one page to another, effectively uniting their audience under a single, unified online identity. For example, a local restaurant chain with separate pages for each branch might consolidate those pages into a single, overarching brand page.
This consolidation offers significant benefits. It streamlines communication, ensuring a consistent brand message reaches the entire audience. It also simplifies management, allowing administrators to focus their efforts on a single, more robust page. Historically, this function was more readily available, but current platform policies place stringent requirements on eligibility, primarily focusing on pages representing the same thing with similar names.
