The maximum number of characters permitted in the “about” section of an Instagram profile is 150. This restriction applies to all accounts, both personal and business. As an example, a business wanting to share contact information, operating hours, and a brief description of services must condense this information within this specified allowance.
This constraint necessitates careful consideration of word choice and prioritization of information. Effective use of this limited space contributes to a clear and concise representation of an individual or brand. Early iterations of the platform had similar restrictions, reflecting a focus on brevity and visual content. Over time, these constraints have remained largely consistent, underscoring Instagram’s emphasis on succinct messaging.
