A structured, month-long activity encourages users of the photo and video-sharing platform to post content according to a pre-determined theme or set of guidelines each day. For example, a challenge might involve posting a daily photograph based on a specific prompt, such as “nature,” “portrait,” or “abstract,” or completing a daily task, such as following five new accounts or engaging with ten posts.
Such initiatives offer several advantages. They can boost engagement by providing consistent content, increase visibility through the use of related hashtags, and foster a sense of community among participants. Historically, these planned activities have served as a creative outlet, enabling users to explore new content formats and hone their storytelling skills. The organized nature of these endeavors helps users develop the discipline required for successful content creation.
