Establishing a Facebook presence for a business typically involves creating a dedicated page to represent the brand. The conventional method often required linking this business page to a personal Facebook profile. Recent changes and alternative options now allow for managing a business presence without mandatorily connecting it to a personal account. This means a brand can maintain a professional online identity separate from individual user profiles.
The advantage of maintaining a distinct separation lies in enhanced privacy and security. It prevents accidental blurring of personal and professional activities. Furthermore, it protects the personal information of the business owner or manager from being publicly associated with the business. Historically, businesses had limited options in this regard, often necessitating the use of a personal profile, which presented challenges in maintaining a clear distinction between personal and professional life.