The practice of increasing the visibility of a Facebook post involves actions designed to push the post higher in users’ news feeds. This often entails adding a new comment or reaction to an older post, effectively signaling to Facebook’s algorithm that the content is still relevant and engaging. For instance, if a user adds a comment to a post made several days prior, that post may reappear higher in the news feeds of the user’s friends or followers.
This act is important because organic reach on Facebook can be limited. By strategically reviving older posts, individuals and businesses can extend the lifespan of their content and potentially reach a larger audience. Historically, this tactic has been employed to maximize the return on investment for content creation, ensuring that important updates or promotions are not lost in the constant stream of new information. This can be particularly beneficial for time-sensitive announcements or events.
