Identifiers employed on a popular image-sharing platform to categorize and enhance the visibility of content related to literature. As an example, a user posting an image of a newly released novel might include specific terms prefixed with the ‘#’ symbol, such as #bookstagram or #newrelease, to increase discoverability among individuals interested in books.
Strategic utilization of these identifiers offers benefits in reaching a wider audience and fosters engagement within the online literary community. Historically, the practice has evolved from simple keyword tagging to a complex system involving niche, trending, and community-specific terminology, impacting content promotion strategies within the publishing industry and independent authors’ outreach efforts.