The term refers to tools or software designed to prevent advertisements from appearing within the Facebook application on mobile devices or within the Facebook website accessed via a web browser. These mechanisms aim to remove or hide promotional content displayed by Facebook, such as sponsored posts, banner ads, and video ads, thereby altering the user’s experience.
The rise in the utilization of such mechanisms stems from several factors. Users often cite a desire for a cleaner, less intrusive online experience. Concerns regarding data privacy and the perceived disruptiveness of advertising also contribute to the demand. Historically, the proliferation of online advertising has led to a concurrent development of methods to mitigate its impact, reflecting a continuous tension between advertising revenue models and user preferences.
