A strategic collection of words or phrases, preceded by the ‘#’ symbol, employed on a popular photo and video-sharing platform for the purpose of categorizing and increasing the visibility of fitness-related content. For example, a user might include “#fitnessmotivation” or “#gymlife” in a post featuring their workout routine.
The use of these categorized terms is important for expanding the reach of content beyond an existing follower base. Increased visibility can lead to greater engagement, potentially attracting new followers, clients (for personal trainers or gyms), or collaborators. Historically, the utilization of such terms has evolved from simple categorization to a sophisticated strategy incorporating trending topics and niche communities within the fitness sphere.