Designing visual elements intended for Instagram profile display requires careful consideration of the platform’s specifications. A prominent graphic displayed across an Instagram profile, often above the feed, serves as an immediate visual representation of the user or brand. This is generally composed of multiple images joined to create a large image to attract potential customers. For example, an individual might create a cohesive banner from nine of their most recent posts, visually representing their overall aesthetic.
The use of such visual displays provides an enhanced opportunity to showcase a brand’s identity or a personal aesthetic in a compelling manner. Its visual appeal can lead to increased engagement and follower acquisition. Historically, users relied on basic profile images to represent their presence. The advent of wider images offers greater flexibility in communicating value propositions or creative expressions.