The act of reciprocally subscribing to another user’s content on the Instagram platform, where one individual initiates a subscription and the other responds in kind, is a common practice. As an example, a user who subscribes to another’s posts may expect, or receive, a subscription in return from that same user.
This reciprocal subscription behavior is important for growing an account’s perceived influence and reach. A higher subscriber count can lend credibility to a profile and increase its visibility within the platform’s algorithms. Historically, this practice has been a fundamental strategy for users seeking to expand their network and build an audience.