The system determining which short-form videos are shown to users on the platform learns from viewing habits. This personalized selection process adapts based on user interactions, such as likes, comments, shares, watch time, and accounts followed. A substantial shift in content preferences can, over time, alter the types of videos prioritized for a user’s feed.
Optimizing the viewing experience is a central goal of the platform. A well-tuned feed ensures users encounter content they find engaging, potentially increasing platform usage and satisfaction. Understanding the mechanisms behind content prioritization provides users with a degree of control over the videos they encounter. Previously, users had far less influence on shaping their content recommendations.
