A Facebook profile or page’s unique web location allows others to easily access and share that specific online presence. This identifier typically follows the base Facebook URL (facebook.com) and consists of a username, ID, or a custom name chosen by the user or administrator. For example, facebook.com/YourPageName or facebook.com/profile.php?id=123456789 are examples of such identifiers.
The availability of a direct link streamlines the sharing of information, facilitates direct engagement, and enhances brand recognition. Historically, Facebook used numerical IDs. However, the introduction of custom usernames allowed users to create memorable and easily shareable addresses, significantly improving user experience and marketing capabilities.