The practice of acquiring numerous social media profiles from a single source or vendor involves the purchase of pre-existing or newly created profiles. This action is generally pursued for various strategic objectives, often related to marketing or online presence management. For example, an entity might seek a large quantity of these profiles to rapidly expand its network or amplify a particular message across the platform.
The appeal of this practice lies in the potential for accelerated growth and reach. Historically, such acquisitions have been utilized to boost visibility, influence public opinion, or bypass certain platform limitations on individual accounts. This approach carries inherent risks and ethical considerations related to authenticity, compliance with platform policies, and the potential for misuse in activities such as spreading misinformation or engaging in fraudulent schemes.