The trading of pre-established profiles on the popular social media platform involves the transfer of ownership and control from one party to another in exchange for monetary compensation. These profiles often possess an existing follower base, engagement metrics, and content history. For example, a profile dedicated to travel photography with 10,000 followers might be offered to a company seeking to expand its reach within the travel sector.
The practice arises from the desire to quickly establish an online presence and leverage the existing credibility and audience of an established profile. This can circumvent the time and resources required to build an account organically. Historically, this type of transaction emerged as social media platforms matured and profiles with substantial followings gained perceived monetary value.