The acquisition of pre-existing advertising profiles on social media platforms, particularly those with established histories, involves obtaining ownership of accounts that have been active for a significant period. For instance, an individual or entity might seek to gain control of a Facebook profile that has been running advertisements for several years, rather than creating a new one from scratch.
The rationale behind acquiring such profiles stems from the perceived advantages they offer in terms of trust and authority. These older accounts are often viewed as less likely to trigger security flags or restrictions that new accounts might face. The historical data associated with these profiles, including ad performance and user engagement metrics, can also be considered valuable for informing future advertising strategies. Additionally, the established presence of these accounts may contribute to a faster and smoother advertising campaign launch.
