The expression identifies a specific category of social network-based entertainment popular around the year 2010. These games were typically browser-based, often utilizing Flash technology, and integrated heavily with the Facebook platform, allowing players to interact with friends, share progress, and compete for high scores. A prominent example includes titles that allowed users to manage virtual farms, build digital empires, or solve puzzles with assistance from their social network connections.
This era of online gaming represents a significant period in the evolution of social gaming. The ease of access and integration with existing social networks provided a novel way for individuals to connect and engage with others. These pastimes contributed substantially to Facebook’s user engagement and revenue streams during that time, influencing the development of future social media platforms and gaming trends. Their popularity highlights the appeal of casual, community-driven gameplay.
