The concept being addressed relates to the acquisition of a small number of additions to one’s audience on a specific social media platform at no monetary cost. This suggests a strategy focused on increasing visibility through methods that do not involve direct financial investment.
Such an objective is appealing due to the potential for expanded reach and influence within the social media environment. Historically, individuals and organizations have sought similar advantages through various methods, ranging from organic content creation to engagement tactics, all aimed at boosting their follower count and, by extension, their perceived credibility or authority.