The phrase describes the action of making a Facebook friend’s posts and activity less visible in one’s own news feed, while maintaining the friendship connection. This involves adjusting settings within the platform to filter or unfollow the individual’s content, effectively minimizing their presence without removing them from the friend list. An instance of this would be choosing to “unfollow” someone whose posts are perceived as irrelevant or excessive, thereby cleaning up the news feed.
The ability to curate one’s online experience while preserving relationships is an important aspect of social media management. It allows individuals to control the information they consume, reducing exposure to potentially negative or unwanted content. This practice balances the desire for connection with the need for a personalized and positive online environment. Historically, this kind of control was less granular, requiring either accepting all content from a connection or completely severing the tie.
