Observing the publicly available content a user has engaged with through “likes” on the Facebook platform requires navigating their profile and examining specific sections. This information, if made visible by the user in their privacy settings, includes pages, posts, and other content they have indicated approval of. For example, one might be able to view the pages a person has liked related to music, sports teams, or hobbies if the individual has configured their profile settings to allow this information to be seen.
Understanding the content preferences of individuals can offer insights into their interests, values, and affiliations. Historically, access to this type of information was more readily available, but changes in privacy policies have significantly impacted the visibility of this data. The ability to glean these insights can be beneficial for market research, understanding audience demographics, and gaining a broader perspective on an individual’s online persona when available.