A radio station’s broadcast, originating from the i95 5fm frequency, is simultaneously streamed through the Facebook Live platform. This combines traditional radio broadcasting with the accessibility and visual components of social media. An instance of this would be a live music performance or an interview conducted in the studio, made available not only on the airwaves but also as a real-time video stream on the station’s Facebook page.
The integration of radio and social media provides several advantages. It broadens the audience reach beyond conventional radio listeners, engaging a potentially larger and more diverse online community. This expanded reach can translate into increased brand awareness, heightened listener engagement, and enhanced opportunities for revenue generation through advertising or sponsorships. Historically, radio stations sought to maintain audience share through terrestrial broadcasting. However, the emergence of digital platforms necessitated adaptation. Embracing social media streaming represents a strategic response to evolving consumption patterns.
