The individuals who elect to see updates from a profile or Page on the social media platform are known as subscribers. When an individual subscribes, content shared by the profile or Page appears in their news feed. This allows them to stay informed about the activities, posts, and information shared by the subscribed entity without necessarily being connected as friends. For instance, a user might subscribe to a public figure’s profile to receive updates on their career and public appearances.
Subscription plays a crucial role in expanding reach and disseminating information. Businesses and public figures benefit from a wider audience receiving their updates, increasing brand awareness and engagement. Historically, the function has evolved from simple subscription models to more sophisticated algorithms that prioritize content delivery based on user interests and platform engagement metrics. The aggregate count of subscriptions serves as a metric for popularity and influence on the social media platform.