The functionality allowed users to receive notifications and updates from the social media platform via text message. This service provided a way to stay connected with one’s network even without consistent access to the internet or the Facebook application. For example, a user could receive an SMS when a friend posted a status update or sent a private message.
The offering was valuable in areas with limited or expensive data connectivity, enabling participation in the social network. It bridged the gap for individuals without smartphones or reliable internet access, expanding the platform’s reach and engagement. Historically, this feature played a significant role in the company’s strategy to connect users globally, especially in developing countries.