Access to the Facebook Marketplace is intrinsically linked to possessing a valid Facebook profile. Functionality within the platform, including browsing listings, contacting sellers, and posting items for sale, requires user authentication through a personal Facebook account. Without an active profile, these actions are not permitted, effectively restricting Marketplace usage.
This integration streamlines user experience by leveraging existing identity verification and social networking features. It provides a layer of security and accountability for transactions, as user profiles often contain information such as contact details and mutual connections. This also allows for a built-in communication system between buyers and sellers, fostering trust within the community. Initially, the social media giant intended Marketplace as a community-driven platform, reinforcing its connection to user profiles.