A structured document designed to present data related to Facebook advertising campaigns. It typically includes metrics such as impressions, reach, clicks, conversions, cost per result, and return on ad spend. This resource enables users to observe and analyze the performance of paid campaigns on the Facebook platform.
The creation of a well-defined advertising performance overview aids in strategic decision-making, budget allocation, and campaign optimization. Historical context reveals that these resources have evolved from simple spreadsheets to sophisticated, automated dashboards that integrate directly with the Facebook Ads Manager API, offering real-time insights into advertising effectiveness.