The act of granting access to one’s Facebook profile or page to another individual is a process often employed for collaborative management or when entrusting a trusted person with certain responsibilities regarding the account. An example would be a business owner providing an employee with administrative privileges to manage the company’s Facebook page.
Delegating control can significantly enhance efficiency, particularly for organizations or individuals with substantial online presence. It allows for distributed workload, ensuring timely content updates, engagement with the audience, and overall effective administration. Historically, this function arose to meet the needs of businesses as social media marketing became an integral part of their operations.